ECom Brand Increases ROI with Customer DataEnrichment
Co-founder & Chief Operating Officer
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Keerthana is a Data Enrichment Specialist at DataEnrichment.io, She has deep expertise in B2B database hygiene, enrichment workflows, and CRM optimization. Keerthana has helped numerous sales and marketing teams reduce bounce rates, fill in missing firmographics, and increase campaign ROI with cleaner data.
Follow her on LinkedIn for insights on data enrichment, CRM best practices, and lead quality strategies.
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What Incomplete Customer Data is Really Costing Your eCommerce Business.
Why This Case Study Matters
In the world of eCommerce, having data isn’t enough — having usable, complete, and enriched data is what fuels conversion. Most brands unknowingly waste thousands in ad spend and CRM licenses because their customer data is:
- Outdated
- Incomplete
- Poorly segmented
This case study isn’t just about what one brand achieved — it’s about what many eCommerce businesses are missing.
The Real Cost of Incomplete Data
Let’s break it down:
| Problem | Impact on eCom Brands |
|---|---|
Missing Emails or Phones | Reduced deliverability, lost outreach potential |
No ZIP Code or Region Data | Poor location-based targeting, ad inefficiencies |
No Engagement History | Weak segmentation, poor personalization efforts |
Outdated Contact Info | Bounce rates, bad sender reputation |
When these issues stack up, they weaken your entire sales pipeline — from email campaigns to retarget ads to lifetime value strategies.
Understanding Data Enrichment in eCommerce
Data enrichment is the process of enhancing your existing customer records with additional, verified information. This includes:
- Appending missing contact info like email and phone
- Adding demographic and other data such as job title, place,
- Verifying and validating data for accuracy and compliance
This process turns raw lists into strategic assets that can power your CRM, marketing automation tools, and sales funnels.
The Challenge Faced by the eCommerce Brand
This eCommerce business had over 40,000 customer records — but less than 60% were usable for marketing campaigns.
Their main challenges included:
- Low email deliverability (14%)
- High bounce rates
- Limited segmentation for product campaigns
- Stagnant repeat purchase rate
They weren’t reaching the right customers at the right time — or with the right message.
The DataEnrichment.io Solution
Here’s how we helped using our 7-step enrichment framework:
- Collected Raw Customer Data (names, old emails, purchase logs)
- Appended Missing Fields — verified emails, phone numbers, ZIP codes
- Added Key Demographics — age group, gender, income brackets
- Enriched Behavior Insights — last purchase date, categories viewed
- Cleansed Duplicate & Corrupt Records
- Manual + Automated Validation to ensure accuracy
- Delivered Enriched Data in CSV format — fully compatible with your marketing or sales platforms.
The entire process was carefully executed to ensure high-quality, fully verified, and integration-ready data.
What Changed After Enrichment?
Post-enrichment, the brand saw noticeable improvements across key marketing metrics:
| Metric | Before Enrichment | After Enrichment |
|---|---|---|
Email Open Rate | 14.2% | 24.9% |
Click-Through Rate (CTR) | 1.9% | 4.8% |
Repeat Purchase Rate | 11.6% | 20.3% |
Marketing ROI | Baseline | +38% |
Bonus: Eliminating invalid records helped the brand cut over $6,000 in monthly costs while improving CRM efficiency and audience relevance.
Why accuracy & Compliance Matter
Enriched data is only useful if it’s compliant and secure. At DataEnrichment.io, we ensure:
- GDPR, CCPA, CAN-SPAM, EDPS, CASL, and ACMA compliance
- Enriched records come from verified, opt-in data sources
- Secure, encrypted delivery formats to protect customer info
Your enriched data is ready to use and ready to trust.
Informative Tip: How to Know Your Data Needs Enrichment
Ask yourself:
- Do over 20% of your emails bounce?
- Are your campaigns performing below industry average?
- Is your CRM cluttered with duplicates and outdated contacts?
- Are you relying on generic segments like “All Customers”?
If you said “yes” to any of the above, it’s time to enrich your data.
Takeaways for eCommerce Marketers
- You don’t need new leads — you need better data
- Enrichment fuels personalization, segmentation, and performance
- You can achieve double-digit growth just by improving the data you already own
Want Similar Results?
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- Improve targeting accuracy
- Personalize communications
- Increase sales ROI without increasing budget
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contact us: Dataenrichment.io